I launched a LuLaRoe business in February with a partner. I learned so much during this time, especially things nobody told me, like I am a sole proprietor and partnerships don’t work for me! I wanted to write this post and share a little inside information.
Two months in, (one month after the partnership was dissolved) I learned to stop ignoring my inner voice telling me LuLaRoe was not for me, and had a clearance sale (still in progress). You will want to keep reading, but first please join my group: Eleanor’s LuLaRoe Party.
Wait, Eleanor? Didn’t you just say you quit selling LuLaRoe? Why would I want to join your group, then?
Because, even though I quit selling LuLaRoe, the group exists still occupied with customers who love LuLaRoe and I have other retailers selling in the group. Are you a LuLaRoe retailer? Contact me to find out how you can sell in my group.
Shipping is expensive.
We all know shipping is expensive, but the hours (and hours and hours) of LuLaRoe videos that we watched didn’t prepare us for just how much you’ll be out of pocket for shipping before you get your first deposit from LuLaRoe. We spent hundreds of dollars on shipping during the launch, and subsequently spent hundreds more in between deposits until everything evens out. Not to mention that we did free shipping after 3 items, you would not think clothes weighed more then a few ounces. SMH…
There is a delay in inventory.
We had been warned about the possible delay in inventory when we ordered it but what we didn’t quite understand is that we would sell so much during the launch that we should have ordered more immediately. However, ordering more inventory right away means an even bigger investment! That can be scary for some people, including me!
This goes for every inventory moving forward, too. If you ever allow yourself to get so low on inventory that nothing is moving, you’re going to have a 3-7 day delay after you order, because of shipping. During that 3-7 days if you aren’t moving inventory, you’re not making money!
You can pay your investment off… fast!
Sponsors aren’t supposed to focus on the income potential too much, mostly because it is about the work you put in. You can have a $1,000 launch, or you can have a $10,000 launch. Most will fall closer to the $1,000 mark. Understanding how huge the income potential could be is so important. Knowing that you could have a $10,000 launch will help you feel more comfortable investing a little more into your initial inventory.
Our launch wasn’t quite at the $5,000 mark but it was close. And, we could have done more. We could of been more organized! We where also told our inventory would take 2-3 weeks to arrive and it arrived in 48 hours!! That threw off all of our plans!
HOWEVER, it is important to note you will be reinvesting that money in inventory…
Don’t launch at the end of the month!
If you can help it, don’t launch at the end of the month. Had we waited just one week to launch, we would have “cruise qualified” the first month in business. Instead, we sold about $6,000 in the first month because it was only a week long. The second month, we hir $5,000 by the start of the second week.
With that being said, we completely understand that the wait in the Queue is so long already, so you want to launch as soon as you get your inventory. That’s okay, too, just make sure you understand how amazing it would be to cruise qualify in your first month if you do wait. Think about the long-term goals from the start, instead of instant gratification of launching during the last week of the month just to get started.
Grow your group before you launch.
We have seen so many sponsors say that you should not be growing your group until after you get your onboarding call. It would have been a huge mistake if I had waited to launch the group. Why? Because we got my inventory within 48 hours of the onboarding call! We had over 500 members in the group when we launched, which contributed to the success. Think about having to get everything ready for your launch sale, take in your inventory, and grow your group in 48 hours. No way. Too much stress!
Start growing your group a few weeks before you’re set to get your onboarding call. Do some giveaways for leggings (I bought them at retail so it was kind of expensive but you might be able to get them at wholesale from another rep or your sponsor as a favor). You can also giveaway LuLaCash, accessories, etc. Get everyone super excited before your launch so they will shop, shop, shop when you do launch.
Ok Maybe more then 5 things….
Sign up for a email marketing service, I recommend Convert Kit. Collect your customers emails! You are working your tush off to sell clothes, and you want to be able to connect with them outside of Facebook. Customers leave LLR groups because they are in so many and get so many notifications. Stand out from other reps send a weekly email thanking them for being part of your group. Offer them special perks etc… Don’t rely on FB as the only direct communication when you go live…
Partnerships… Just Don’t Go There!
If you are going to go into LuLaRoe with a partner, just don’t do it…
Ok your not listening to me on the partner thing are you? I get it, the investment can be a bit daunting.
If your partner does not live in the same state, city, within a 30-60 minute drive from you, DON’T DO IT!
When our partnership dissolved, the inventory was in two locations. I am going to just let your mind wonder with all kinds of questions, and you can guess the answers to those questions. The possibilities are endless as to how the scenarios will play out.
How did you like that little nightmare I just gave you? Your welcome.
Have an operating agreement outlining what is expected of each person. Create an LLC and make sure you have 51% of it so you can dissolve the partnership if it goes bad.
Enter the LuLaRoe queue as a sole proprietor so if it goes bad fast you are the retailer LuLaRoe recognizes they have a contract with.
Do You have a life? Want to Keep it?
If you have a life, and you want to keep it, then LuLaRoe is not for you. I repeat, if you have a life and you want to keep it, then LuLaRoe is not for you.
Working an Amazon FBA business is hard and rewarding work, where Amazon does the selling for you once the inventory hits their warehouse. Most of you know this is my main gig.
Um, so I got the biggest reality check or should a say TKO when I realized LuLaRoe does not sell itself, invoice itself, or ship itself. If the clothes are not shown they do not sell.
It will take over your home, and life. My friend Amanda Schwarz a local LuLaRoe retailer told me this and I ignored her…
You Love LuLaRoe and You Are Going To Be a Retailer
You have looked at all the pros and cons and you Love LuLaRoe and it’s your dream to become a retailer. Don’t ever let anyone take your dream. If you are going to become a retailer, then you will want to sign with Holly Homer and Jamie Harrington of AKA Team LuLaRoe. If for some reason they are not taking new retailers they will put you with one of their amazing recruits.
Are You a LuLaRoe Retailer?
Sweet! I have a group of LuLaRoe fans, and I am looking for retailers to show clothes. Please tag me in the group on Facebook or pm me and I will give you all the deets.