I received an email from Jason Fladlien and Wilson Mattos about attending the 6in6coaching.com Live Event in Las Vegas. Since, I Rapdily Crush on both of them (Ok me goofing off because their company name is “Rapid Crush”) but I have affectionately dubbed them “The Wonder Boys” there is no other way I can think to describe my online heros. I could not resist the chance to hang out with them for two whole days so they had me hook line and sinker.
Thursday morning started out with speed networking after meeting the other attendees @WilsonMattos started the session talking about the different types of partnerships that could be created and spoke about the benefits he and Jason Fladlien enjoy since they created their partnership / company Rapid Crush.
Some of the key points are:
- Jason and Wilson work independently, yet cohesively toward their common goals
- The right partnership = GOLD
- Your core skills must be complimentary
You must agree on the fundamental’s for example Jason and Wilson’s “They want 2 grow a successful sustainable and socially conscious company that will make a positive difference in peoples lives. They want a business they can be proud of” meaning you must have similar work ethics.
These two dynamos agree on the plan, do what it takes to achieve the goals and they never miss a deadline. Partners must understand and value each other skills, they understand that each of their skills is an important part of the whole for their success neither part is more important.
Wilson also spoke about the importance of having an affiliate program. Focusing on your affiliate program means planning ahead and empowering and giving value to your affiliates. Integrating an affiliate program into your products will maximize exposure.
Jason didn’t make it and we missed him, me especially I just love his laugh. But @RachelRofe came in his place and discussed the benefits of outsourcing and how she goes about finding quality people in the US to outsource to. When she places ads looking for people she uses the words “Purple Cow” in the instructions to weed out potential prospects. Simply put the words “Purple Cow” are part of the application instructions.
That was Thursday in a nutshell, Friday was a Treat! @Dhollings Dan Hollings talked about one of my Luvs @Twitter!
Wilson told us we where in for a treat even if we where seasoned Twitter users and he was right! Let’s just say I took 13 pages of notes. Don’t get to excited I am not going to transcribe my notes, lol I know that was rude of me but..
Definition of Internet Marketing and Social Media Marketing:
1. A process of discovering an existing conversation already underway in the mind of your target prospect and entering that conversation with a strategy that builds a bond sufficient enough to move them into and through your sales funnel.
2. Finding them and then flipping them into the funnel and turning them into your happy customers into viral evangelists through social media reviews. Flipping the funnel means they become your sales personnel.
Couple of fun things Dan said about Twitter:
Twitter is the paperclip of the internet
Twitter is the waiting line not the cash register