Planning a successful online virtual event takes a lot of effort:
1. You have to choose the right technology
2. The right message
3. Market your event effectively to ensure success.
This takes organized and proficient preparation. During the planning process you must make many decisions about things such as:
Choosing a Platform — There are several options when it comes to online event technology that you can use from free to paid. You need to know what types of functionality you need before choosing a platform. Do you want to record the event? Do you want the ability to show PowerPoint slides? Do you need to give control of the venue over to a guest? Do you want the attendees to be able to ask questions with voice or text or both? Make a list of everything you want the technology to be able to do before you start searching for it. This way your virtual events specialist can make recommendations for you based on your list.
Deciding a Topic — What is the main message you want to impart on the attendees. You need a topic before you can come up with ou it you can’t the content, choose speakers, choose JV partners, and obtain sponsors. Your topic should fit with your target audience. It should provide a solution to a problem, answer questions, or inspire your audience toward some sort of action.
Developing Content – Together with your partners you will need to develop content for the event as well as all the marketing content. This will consist of the presentations, sales pages, articles for article marketing, blog posts, and social media interaction. Is there any technology you need to invest in to get the content developed? Do you need to hire a Virtual Event Specialist or other team members to get everything ready for the event?
Marketing Method — For every event you’ll have to market. Everyone involved should market the event from you to the speakers, to the sponsors, and even the attendees. A great way to motivate anyone to get the word out is cold hard cash. Giving affiliates a good portion of the payout, if not all the payout for the entry price, will go far in helping you get the word out.
Speaker Selection — When selecting your speakers do so carefully, they should offer value to your attendees but not subtract value from what you offer your attendees. If they offer services and products that are complementary to yours, are experts that can help your target audience with an issue and offer benefits then you want them to present at your event.
The Event Outcome — It is important to know your objective for having the event. Why are you having a virtual event? Is it to teach them something new, or to have a “round table” discussion? Why are you having the event? Do you want to get more people on your email list? Do you want to promote a high priced item? Do you want to just give free information? Make sure to keep in mind your full objective during all your planning.
Follow up — After any online event there should be follow up. Most of your sales will likely happen during follow up so never forget to prepare effective follow up emails, and offers. At the very least, a message of thanks should go out to all attendees. Giving everyone who showed up a bonus gift is a nice touch for the first follow up email. This will create good will between you and the attendees and make them happy to receive more follow up messages from you.
Following these 7 steps will ensure you have a successful online virtual event, let me know if I can be of service to you.
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