Rockstar business coaches and entrepreneurs all have one thing in common. Believe it or not, it isn’t their education, experience, skill set or drive.
All those things can certainly boost your business, they’re not a prerequisite or guarantee of success. Remember that nobody is born with experience or skills, and lots of successful people don’t have much drive.
The critical piece here is understanding your “Why.”
Ask yourself these questions:
• Why did you decide to become a coach?
• Why do you spend so many hours in front of your computer every week?
• Why do you stay up too late and get up too early, just so you can work on growing your business?
This “why” is really what drives our success. However, it’s different for everybody. Your why is not my why. My why isn’t his why. It’s an incredibly personal choice that may have great meaning or not.
One example might be a domestic abuse survivor who spends countless hours every week mentoring other abuse victims and couples. Making lots of money isn’t important to her, she just wants to help to prevent other women from going through what she did.
A young mom may be troubled at the thought of sending her kids to daycare just so she can go to work to pay for it, just barely. Her big why is a drive to be available to her family and be able to support them at the same time.
A millenial graduate might balk at taking the same route her parents took, working for an impersonal corporation for 40 years, only to reach their retirement years and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.
So think about your big “why.” Maybe it’s the freedom to travel, the option to be available for your family or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not you should take on a new client, ask yourself if this project is aligned with your “why.” When you’re setting goals for the year, take some time to think about and ask yourself if those goals are really moving you closer or further from your big why.
Thinking of starting another business? Make sure it’s in alignment with your big why, and success will suddenly become more attainable.
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