Webinars are fast becoming another valuable channel of social media marketing that you cannot afford to overlook for your business. Business size does not matter, webinars are used by both large and small businesses alike to expand their reach outside of their brick and mortor walls and even geographic location. Besides the fact that webinars have extremely valuable benefits, such as low cost to entry, widespread reach, and lack of difficulty to prepare, do you know why it is imperative that you offer webinars as another visible feature of your Internet marketing business?
Simply put, webinars can be an added element of a successful Internet Marketing business, with the ability to help your business build relationships and reach profitable goals. Just like information products, blogs, YouTube videos, and the vast array of other online tools you use.
Let’s discuss some of the ways webinars will increase your profits:
Establish credibility — A webinar that is well planned, marketed and attended can validate and build your expertise in your niche quickly. Why? Because you are building a relationship with your attendees, they hear your voice and see your visual presentation. You have connected with them and are building a relationship with them giving them the opportunity to get to know you better. This is like a snowball effect because you are establishing “trust” yes they trust you more and the more trust your audience has for you the more they will feel comfortable to open their wallet.
Provide Training — Do you have a product, software, or information your attendees might not have completed just by reading your information. Hosting a live webinar allows them to attend and have the training presented in a way that most people are used to getting taught something — by the teacher or expert. Webinar training can be offered to your not just your customers, but also to people who have not bought from you before. It’s a great way to offer “certification” to users of your products, software or systems.
Increase your market share — By creating a partnership or joint venture (JV) with someone else you can grow your market by sharing your resources such as email lists and more. Go into partnership with a competitor, or with someone who offers complementary products to yours and you’ll both reap the rewards. If both of you market to your separate lists your list will grow your market reach and you will tap into new markets that did not previously exist.
Expand your marketing — The main reason for having a business is to make money. Most people present it as freedom, but the truth is money buys freedom, so if you don’t make money in your venture you’re not going to have the freedom you desire. So face it, you want to make money! It’s okay to admit it. (We all want to make money!) By having a webinar as one more element in your marketing mix you will cover all types of learning needs of your target market.
Wow Your Attendees — Offering your potential clients and customers “the Wow” will generate more profits and more happy clients singing (Tweeting, Facebooking) your praises. As your credibility grows, another benefit of this is invitations to participate with other webinars, and you’ll definitely want to keep promoting and offering your own webinars.
Webinars take the expense of increased gas and hotel prices out of the equation. People are becoming more busy and are ready for quick methods of learning new information. This fact alone means that you should definitely be part of the growing rage of webinars.