Do you remember those old school sales pages from about 10 years ago, filled with ugly yellow highlights, glaring red text and too many “BUY NOW” buttons? When we think of copywriting, that’s often what we think of first. Sometimes that style of sales page is effective, but it isn’t the only way to sell products.
As a matter of fact, by being more low key you might just find that you generate more interest and even sales!
Good Stories Sell
One of the best ways to encourage readers to click through to your sales page is with stories, either yours or someone else’s. The goal of sharing these stories is to get your readers to recognize themselves in the same situation.
For example, did you help a client transform her messy household into a more peaceful one and show her how to be more organized? Her story on your sales page will help to get more sales for you than gaudy “BUY NOW” buttons.
How about that time when you trashed your entire business plan and started over because you simply weren’t passionate about what you were doing? Your potential business coaching clients will want to learn more, and will click through without much selling on your end.
That’s the power of stories. You can use stories just about anyplace including blog posts, in your emails, on your sales pages, and even in videos and on social media.
How Can You Help Your Customer?
If you want to quickly build a reputation as a key person in your niche, all it takes is helping people. You can start by answering questions and comments on social media, write blog posts that address your readers’ pain points, and volunteer to speak to business groups.
By volunteering your time and knowledge, you’ll become known to an audience of potential customers who might find themselves needing your services in the future. Who will they want to turn to? They’ll remember how helpful you were and how you went out of your way to offer assistance in the past.
I’m not encouraging you to give away all your time, but a little volunteer work will go a long way. Not only will you make an impression with the person you help, but the odds are good she’ll share your info with her friends as well, further expanding your reach and customers.
Now, this doesn’t mean that there is no place in your business for a strong call to action. “Click here to buy” and “Learn more right now” are still useful (and even necessary) on sales and opt-in pages. The key is to know when to make a subtle offer, and when to offer a bit more hand holding.
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