If your email invitation to your virtual event is not inviting they won’t open it. If they don’t open it they won’t read about your awesome event, get excited about it, and sign up. Getting people to open email today can be difficult. There is so much spam and information that is useless going out every day that unfortunately, even your list members might be blind to a wonderful event without a great subject line.
Having an effective email subject line can help create good will, enthusiasm and trust between you and your audience, especially if you are consistently sending out good information to your clients. Crafting effective subject lines takes practice, trial and error. Let’s discuss some tips to help you craft some inviting email subject lines.
Segment your subscribers, this is the number one strategy. Let those who sign up for your email list choose what type of information they want to receive from you. If they only want newsletters then you’ll have to save the hard-sell for someone else. If they sign up for special offers and promotions then you have every right to hard sell to them because they gave you permission by signing up for it and are, in fact, expecting it.
For Regular Newsletter Subscribers:
• Include your company name in the subject line so that your list members know exactly who the email is coming from.
• Use the client’s name in the subject line to personalize it, and draw their eye to the email among all the others in their inbox.
• Be consistent in how you title email subject lines so that your audience gets used to how you impart information to them.
• Be straight forward in your email subject lines, don’t try puns or to be clever, straight forward is usually the best way to get the email to be opened and read.
For Special Offer Subscribers:
• Do all of the above except in this case it is okay to put in the subject line information about a sale or other special offer to entice the recipient to open the email.
Are your subject lines an accurate reflection of the email content? This is very important contrary to much of what you read but it’s true. Ask your self why did you open emails that you choose to read? If you manipulate your audience into opening an email that does not accurately reflect the subject line, they will not appreciate it. If you get your audience to open your emails by manipulating them, you won’t feel good about it either. The best practice is to be honest and say “We are inviting you to a virtual event!” or “Enclosed is 20% off for a virtual event you can’t miss!” or “[Name] You’ll be disappointed if you don’t attend this event!”
If you’ve taken the time to build a targeted list full of people who enjoy getting information from you, and you’ve treated them honestly it is more than likely that most of them will continue to open up information from you because you provide value. It is true that people buy from those whom they know, like and trust. Once someone has signed up for your mailing list, they have shown trust for you all you have to do now is keep it, let them get to know you and hopefully they’ll like you enough to attend your event.
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