You’ve probably noticed that live video is everywhere now. Instagram stories. Facebook Stories. YouTube. They’re everywhere. Periscope. YouTube.
Live video is red hot and is here to stay. Bloggers in every niche are incorporating live video into their social media and content as well as creating events.
Some of these events go well. Attendance is great, the webinar is entertaining and you feel like you got something out of it for your efforts. But some events fall short. They’re thrown together at the last minute and don’t bring out the best in the host. If you’ve been thinking of hosting a live video event, I’m sure you want things to go well! Here’s how to make the most of live events:
Promote The Heck Out of It
On most social media platforms, creating a live event is incredibly easy and is just a few clicks away. You can actually plan and host a live video in just a few minutes. Sometimes these impromptu events can go well and be fun.
But with just a bit of planning, you can get a much better turnout. Part of that planning must include promotion.
For starters, let your private groups know about upcoming events. Email your list about it. Write a blog post. You might want to consider running paid ads for your upcoming video event if you see the potential to grow your list or increase your sales.
In other words, don’t just throw a party without extending invitations to your friends! Invite everyone you can think of.
Get Friendly with Your Audience
One of the biggest advantages of a live video event is the opportunity your audience gets to interact with you. Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask.
This is a great way for you to establish credibility with them. So you don’t want to make the mistake of ignoring them. To do this communicates “You’re not important to me.”
You’ll want to take the time to chat up the audience. Welcome them and answer any questions that show up in chat. Even if it takes you out of the flow and you lose your place for a moment, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just an invisible viewer.
After the event is over, be sure to check the comments. If your video is available for viewing after the live event is over, encourage the conversation in the comments.
If It Works, Do It Again!
You have lots of options when it comes to live video. Instagram, YouTube, Facebook, and all the others have their place, and I encourage you to give each of them a try.
But in the end, you’ll want to concentrate on what’s working best for you.
If your audience loves Instagram but you’re into Facebook, think again about hosting your events there. Also consider the length, topic choices, and day and time of broadcast. You’ll have to test, track your results, and do more of what’s working. One thing you don’t have to worry about when creating a live video is perfection.
Nobody is going to expect you to look like a model or to speak like a actress. As a matter of fact, if you come across looking too perfect, it might actually negatively impact your results. Your audience is looking for authenticity and to feel connected connected to you.
They already know they aren’t perfect, and if you can be more transparent, it will help create a stronger connection.
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