As you may know, live, streaming video is red hot for marketing your coaching or service business. But if nobody’s watching it, it won’t work very well.
Boosting traffic is an ongoing process, no matter what technique you’re focusing on. Here’s a few tips about how to boost attendance to your next live video event.
Promote Your Event Ahead of Time
This is essential. You’ve got to build some buzz about your live video. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule.
The best marketing practice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you.
Use the tools already in your arsenal—your blog, your email list, your Facebook and LinkedIn groups, and your Twitter following—to make sure everyone knows when you’ll be on, and why they should be watching. And be sure to send reminders to them as the day gets closer!
Offer a Giveaway
Here’s one sure way to get fans to show up—offer a great freebie!
Checklists and worksheets are ideal if you’re teaching a strategy or technique. Readers can follow along with you, and refer back to it later as they work through your strategy.
By delivering your freebie via email autoresponder, you can take the opportunity to grow your mailing list as well.
Another great giveaway—especially if you’re launching a large course—is to offer a scholarship. Ask your applicants to write a blog post, record a video, or in some other way share why they want to take your course and how they’ll benefit from it, and then announce the winner via streaming video.
Make a Big Reveal
We’ve all come to know what a launch sequence looks like, but if you don’t have that kind of time or budget, then you can easily do something similar with a well-planned live video event.
You’ll definitely want to promote your event ahead of time. Send out a few “teaser” emails promising big news; post about it on your other social accounts; create a Facebook event and schedule paid ads to invite interested people.
Then use the live video to answer audience questions and announce your launch, possibly with a special introductory or fast-action price.
Cover a Controversial Topic
We all have our own opinions, and not all of them are popular. But that’s part of what sets you apart from your competitors. In fact, if you have strongly held opinions about your industry, or how a specific topic is being taught, live video is a great place to make your point.
By taking to social media with a live video and a controversial topic, you’ll instantly draw a crowd—half of which will agree with you, and half of which who will not.
Imagine how lively the conversation might get! Just be sure to keep it respectful, and to not get your feelings hurt when someone disagrees with you..because someone definitely will!
Live video is definitely a marketing tool that belongs in every online business owner’s toolbox. But using it without a strategic plan to attract more eyes will get pretty frustrating.
Use the four strategies above to get more people interested in your videos, and they’ll work far better for both you and your business.
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