The most important thing you can do to ensure that your pins are easily searchable is to utilize keywords in the Pin description. Then you’ll want to spend some time naming, organizing and populating boards so that they’re inviting to users. Nobody wants to wade through a messy board with ugly, spammy pins. Your potential followers will simply move on and your content will continue to be unnoticed. Follow my suggestions below to learn how to boost your Pinterest boards for maximum engagement.
Take Note of Trends
When you’re just starting out on Pinterest, you might think it’s best to follow Pinterest’s suggested lifestyle topics. But this isn’t really necessary if they aren’t relevant to your brand or of potential interest to your audience. Instead, look for themes and trends that complement your niche so that it’s very clear what your brand is about. Additionally, focus on evergreen subjects that never get old and stand the test of time. Finally, you’ll want to get seasonal boards in order several months prior to their beginning.
You’ll want to begin with general boards. If you’re a blogger, create a “Best of” board for your own blog posts. Next, develop a list of broad categories related to your brand and then choose what’s most relevant to your audience. After that, begin creating more specific boards that will appeal to small groups of your potential customers.
One example might be a high-end beauty salon Pinterest account. They would want to begin by focusing on the types of services that they offer by creating a board for each of them. Board ideas could include hair trends, color, hairstyles, manicures, facials, massages and aromatherapy. Ideas for niche boards could include things like kids hair cuts, long hair styles, ideas for short nails and skin care for mature women.
In order to familiarize yourself with terms that people are searching for, you can look up trending topics in the Pinterest search bar. Then, take some time to check out your Pinterest analytics to see which terms are leading users to you.
Clean and Organize Your Pinterest Boards Regularly
Once you get started pinning, you’ll see how quickly Pinterest boards can get out of hand. They can become messy and outdated which will make it difficult for your readers to find your best blog posts. It’s a great idea to schedule a Pinterest account cleanup quarterly.
To do this, look over your boards to see if your categories are still relevant to your brand. If a couple of them aren’t, that’s perfectly fine. You can delete them or set them to secret. You can also start a more relevant board, move the pins you want to keep from the old boards to the new ones, and then delete the boards.
Next, take note of which boards are have too many pins and seem cluttered. See if you can narrow that board category down even further. Create a new, more specific board and move the pins as needed. You can also delete pins that seem outdated. As a result, you’ll be left with much more appealing boards that your readers will want to browse through.
Keep these Pinterest tips in mind when setting up new boards or assessing your current ones. Organized, up-to-date and relevant Pinterest boards are essential to boosting user engagement. Regular maintenance on your account will make the process easier, and it can also be a fun exercise in creativity.
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