A generation ago we got our news from newspapers and television. We live in a different world now where much of the news we read comes from sites like Facebook, Twitter and Instagram. To increase your audience and get your blog posts to stand out in a sea of information, you’ll want to encourage your readers to share our posts on their favorite social media sites.
First, you’ll need to know where your audience hangs out. This can vary by niche. Then keep creating content that encourages them to share across those social media outlets to attract more like-minded readers.
It All Begins With Great Content
The importance of creating quality content that your readers will want to read and share can’t be overstated. People don’t share junky blog posts on social media. Learn how to write the best blog posts that you can. Ask your readers to complete a survey and do additional research to learn what your audience wants and needs. As you serve your market, they in turn will share what your latest blog posts with their friends and acquaintances.
Make Your Blog Posts Pretty
Be sure your post is eye catching. Break up your content into small paragraphs so that they are easier to read. Add some subheadings and formatting to make it easy to scan through the content. Finally, add a unique graphic that captures the essence of your blog post.
Now step away from your desk for a bit and then come back and look at your blog post with fresh eyes. Ask yourself if the blog post is visually appealing. Does it grab your attention? If it doesn’t, go back to editing mode and see what you can do to improve it.
Make Your Blog Posts Shareable
Every blog writer wants to see their posts get shared. Make it as easys as you can to share. We’ve already talked about finding the social media sites where your audience hangs out.
Make sure you have social sharing buttons to easily share the blog post. If you are running your blog using WordPress you can easily to find a plugin to help you do this.
Ask For Social Media Shares
While social share buttons are great, sometimes it takes some extra push to get your readers to take action. Don’t be afraid to ask for social media shares. At the end of your articles and blog posts, write a little sentence or two that asks them to share the on Facebook, Twitter, and Pinterest if they enjoyed the post. Don’t forget to let your readers know how much you appreciate it when they share the love.
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