Just like other social media platforms, Pinterest offers businesses the opportunity to promote their content through a paid option. If you have an advertising budget, you might be wondering if you should invest in Pinterest ads. There’s really no one right answer. For some businesses, Pinterest could allow you to reach segments of your audience that you might otherwise miss.
All About Promoted Pins
Paid advertising on Pinterest, through the use of promoted pins, runs on CPC advertising. CPC stands for cost per click, and this model means that you pay only when people click on your pin.
This type of advertising will help you to reach people that otherwise might never see your product. You can research audience demographics to help target your advertising and improve your chances of being seen.
Promoted pins are pretty easy to set up. You can do this by selecting one pin at a time to promote. Then, you choose the factors that are important to you in your advertising. Set your goals, choose your demographics and create a CPC budget. Investing in promoted pins can be a great way to get ahead of the competition and allow your brand to be seen by more individuals who may then be converted to customers.
Getting Started and Setting Up
You will need to sign up for promoted pins, first and foremost. Registering is easy. Start by choosing a pin to promote. Set up only one pin at a time to begin with. The reason for this is because Pinterest structures their ads to show the most popular pins first. By selecting multiple pins, you could be knocking your own paid post out of the way, which would make your testing invalid. Select a pin that is well-formatted with beautiful images and that has already shown itself to perform well. Pinterest does not allow ads to have a call to action or other promotional wording. So be sure to edit your pin before submitting. There is a review process by Pinterest that could take about a week to perform, and you don’t want to delay your promotion any further.
Determine Your Budget
Bidding is involved in Pinterest advertising. You'll need to choose the most you’re willing to spend per click. You will pay the amount needed to beat the second highest bidder, and you’ll only pay when users click through to your intended target. Your bid is the most you’re willing to pay per pin. You also will set a maximum budget for each promoted pin campaign. This way you’ll be sure not to overspend. Minimum per pin bid is five cents, but you can set your campaign budget as high or low as you'd like.
Work Out the Details
Finally, you’ll have to decide on details like the click-through destination, keywords and targeted users. You’ll also want to track the progress of your campaign. You can send users to a page on your website for a certain product or promotion. You can also choose to have the destination be your email list signup page, as long as users are able to click away from the post should they choose.
Be really strategic in order to get the most from your advertising dollar. You don’t want to simply send people to your website homepage, as there’s no real action for them to take there. Choose your keywords next. You can enter these one at a time or import a list. Then add the target demographics that are important to you, such as geographic location, age range and gender.
Remember to choose your parameters based on your campaign goal. Nothing should be randomly chosen when it comes to marketing and promotion. Monitor your progress through your Pinterest analytics dashboard.
These are the basic steps in getting started when it comes to using promoted pins wisely. You' ll need to engage in testing, then tweaking, in order to find your best strategy. Pinterest advertising may be just the push your brand needs to reach that hidden audience.
Share your profile link to Pinterest in the comments so I can check out your pins.
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