Not everybody loves to write. As a matter of fact, if you ask most any online business owner what their most dreaded task is, blogging and writing will likely rank right up there with bookkeeping and cold calling. Many people dislike writing and they tend to procrastinate about it. And as you can imagine, their traffic suffers for it.
However, if you hate to write or feel you’re just not very good at it, there are lots of other ways to create shareable content on a regular basis without getting bogged down with writing.
Guest blogging is a great way to both generate content and get in front of a whole new audience. Other bloggers, marketers, coaches and service providers are looking for ways to grow their audiences, and many of them would jump at the chance to appear as a guest on your blog. It turns out to be a win/win for both of you.
If you’re not into guest blogging, try a text interview or cross-blog conversation. All you have to do is supply a list of questions to your interviewee, and then post her responses. This interview format is perfect for introducing your audience to someone they might want to get to know better.
A cross-blog conversation requires a little more work on your part but it’s a fun way for your readers to get to know both of you a bit better. A cross-blog conversation is just what it sounds like: a discussion that takes place on two different blogs, with you and your blogging partner both offering opinions about a topic, just as if you were having a chat over coffee.
Audio and Video
Podcasting and video blogs have become more popular and are perfect for those who don’t care for writing. With either type of content, all that’s required is you share your thoughts. You don’t have to do anything as complicated like interviews, and you certainly don’t have to hire an expensive studio for a day to record a series of videos.
You can easily create podcasts and video blogs with nothing more than your laptop with its built-in camera or a headset and an audio recorder. Just turn on your computer and share your thoughts. Don’t let fear or perfectionism stop you, your visitors will love a chance to see the real you!
If you’re like most people, you like to share a variety of content on your social media accounts. You’ll share interesting articles you’ve read, videos you’ve enjoyed, memes, or infographics that explain a complex idea in a simple way. It’s part of what makes social media fun and informational.
What if you took the time to post your thoughts on your blog first, before sharing it on social media? This is a curation technique where you add your opinion with a link to the original article or video, and you drive traffic to your own site rather than someone else’s. Not only that, but it gives you more opportunity to start a conversation with your readers about the content you’re sharing.
Relying on Google or the other search engines to send you traffic can be really cumbersome. A far better way is to encourage sharing on social media. And if you hate writing, the process can feel overwhelming. Rather than giving up and letting your blog languish, explore new and interesting ways to create content your readers will enjoy and share.
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