From the minute your subscribers sign up to your list, you need to begin to build a relationship with them. They trusted you enough to sign up for what you’re offering. Now it’s time to show them that it was the best thing they could have done to help them solve their most pressing pain points.
To do this, you’ll want to begin creating messages that they want and actually look forward to receiving. Messages that they can relate to and most importantly, click on, share and buy!
Here are a few tips to get you started!
Set the Tone In your first message to your subscribers, you’ll set the tone and teach them what they can expect from you. If you’re engaging and interesting in a welcome email, they’ll be anxious to hear more from you. This is also a great opportunity to let your audience know when they can expect to hear from you and what they might miss out on if they don’t open them.
Ask for Feedback Some business owners like to send out no-reply email messages. But, if you want more opens and engaged subscribers, it’s a great idea to ask subscribers to respond to you in some way. Invite them to respond with a Heck Yes! or a Love It! in those first few emails and later emails to improve deliverability. Better deliverability inevitably means better open rates.
Be Yourself Don’t sound too corporate. Your audience wants to hear from the real you. So use words that will show your personality and who you are as a person so that your business becomes branded and unique to you. When people see your business as you, they’re much more likely to engage with you on a more personal level.
Need some time-saving help? You’ll want to grab some professionally written email templates to make the process a breeze. Opt-In Funnel Follow Ups That Build Relationships & Make Sales is a fantastic resource to help streamline your email marketing process.
Here’s what you’ll get in the 9 email marketing templates:
The “Thank You for Downloading” Email: Show your appreciation for your new subscriber by offering your genuine thanks… and by sharing exactly what he or she needs next for even more success.
The “Get to Know Me” Email: A little transparency and a personal story or two will go a long way toward building that oh-so-important “know, like, and trust” factor that encourages people to buy. This email makes it easy for you to share your story.
The “Grab This While You Still Can” Email: Limited-time offers reward action takers, and this email ensures they won't miss out. As a welcome email, it's a top performer that converts well.
The “Consumption” Email: The last thing you want is for your freebie to sit on a virtual shelf collecting digital dust. Encourage your subscribers to read and take action with this enticing email.
The “Make an Offer” Email: It's really ok to send a straight-up sales email, but if you're feeling stuck or intimidated about that, this email template makes it easy to copy, paste, and profit.
The “Tell Me About You” Email: Want to know exactly what your ideal client wants and needs most from you? Just ask. This email template offers up an easy format and provides a great option for making money on your survey, too.
The “Free Resources” Email: Show some love for your subscribers while moving them one step closer to paying you when you share more free resources. Choose the best option for delivery (I've included two options with pros and cons for you) and just follow the email template for great results.
The “Last Chance Reminder” Email: Great offers don't last forever, so take this opportunity to remind your subscribers that they're about to miss out. This email is compelling without being pushy, and is designed to get your subscribers off the fence and onto your “buyers” list.
The “Downsell” Email: Just because they didn't take advantage of your offer doesn't mean they'll never buy. Use this email to offer a “downsell” product that may be a better fit.
Opt-In Funnel Follow-Ups That Build Relationships and Make Sales is the easiest way to earn higher profits from your funnels without the stress and hassle of creating yet more content.
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