One sure way to build up a social media following fast is by something a little bit crazy. Just a little. If you’ve ever watched reality TV shows like Survivor or Married at First sight, then you already know what a draw it can be to attempt something a little crazy that captures people’s attention.
Remember when millions of people tuned in every single week to see what new catastrophes would happen to the Survivor cast members, or what the latest fight would break out on someone’s wedding day on Married at First Sight.?
Now imagine if you could generate that kind of traffic to your blog or website, just by even attempting something a little out of the ordinary.
Companies have been doing this kind of marketing for over a century and you can do it too in your own business.
Write One Book or Many
When Kristen Joy of TheBookNinja.com needed a boost in traffic, she turned to the medium she knows best: Kindle publishing. Her business coach challenged to write and publish a new Kindle book each week for 20 weeks.
As the word started to grow about Kristen’s plan, her traffic grew bigger and bigger. Sure, some people probably wanted to her fail. (Really, that’s why we watched Survivor, right?) But many people correctly thought that Kristen must have something important to say if she had committed to such a large project.
The Awesome Blossom Nicole Dean (I just love her to pieces) was also able to pull off a similar plan with her Blog World Tour. During the summer of 2009, she visited 15 blogs in 15 weeks, and guest posted on her target blog for 5 straight days before moving on to the next. It absolutely worked for her. Just like Kristen’s crazy book-writing spree, Nicole’s blog world tour gained her lots of traffic and thousands of new loyal fans. Check out this amazing FREE resource from her and Melissa Ingold that will teach you 5 ways you can 10X your business!
Don’t Be Afraid to Stretch Yourself A Little
Don’t let these case studies scare you. There’s lots of other things you can do to build some buzz and drive some traffic to your site. The key to this is by finding something that would make most people say “I could never do that.” And then go ahead and do it.
Here’s some examples:
Try a Facebook Live or Instagram Story.
Post to your blog every day for a year
Post a new video to your YouTube channel every day for 90 days
Speak at or attend one conference each month for a year
This doesn’t have to be hard! Whatever “stunt” you decide to pull off, it must have two components to be successful:
It must be outside what most people would consider their comfort zone
You must commit to it publicly and often—tell your list, your social media followers, your blog readers, your clients, everyone.
Now, a challenge of this sort must have one other important component as well—your commitment to finish it. The very last thing you want is to publicly declare your intention then quietly fade out mid-way to your goal.
So if you’re looking for a fun and slightly outrageous way to drive more traffic to your website, get more eyes on your content, consider setting a new goal for yourself to put yourself out there a bit more. You’ll be surprised how many people turn up to watch and cheer you on. And in the end, you’ll have lots of new content you can repurpose again and again. Not only that, but you’ll also learn more about your target audience in the process.
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