Pinterest is a valuable source of referral traffic to bloggers. If you’re using it for your business, are you using it to its fullest potential? If you’re not pinning your content to group boards, then you’re missing out on getting it out before a huge potential audience. Read on to find out more about how to use Pinterest group boards to drive traffic, along with best practices and tips about the types of boards that you should join.
What Are Pinterest Group Boards?
Group boards look just like individual or business Pinterest boards. They’re a collection of curated content around a set theme for each board. But the difference is that group boards have multiple contributors instead of just one person or entity. There’s no limit to the number of contributors you can have in a group. The factors that contribute to the success of your pins include the type of content, the number and influence of the contributors as well as the pinning frequency. Remember, the more eyes that see your content increase the likelihood that it will be shared, increasing the potential for traffic growth and engagement.
How to Find and Join Pinterest Group Boards
An easy way to find worthwhile group boards in your niche is to check out the Pinterest boards of your favorite pinners. Find accounts of those in your niche, and then check out their group boards. Another way to do this is by visiting PinGroupie. This is a great way to find boards by category, as well as reviewing boards to see how active they are.
If you’ve found a group board that looks worth joining, you’ll need to get an invitation from the board’s owner in order to become a contributor. First, check out the board’s description to see if there are any directions for joining. If there are none, just send a polite message to the board owner asking to join. Be sure to tell them what you like about their group boards and why you’d be a great contributor.
What to Look for in Group Pinterest Boards
Not every group board is going to be worth your while. First, you only want to consider groups that are relevant to your brand. The next thing you’ll want to look at is how many followers they have. More followers mean greater visibility. But there are other factors to consider as well.
You also want to make sure that the boards are active. You can determine the rate of activity by checking out the number of repins you see across the board. Another number to watch is how many contributors the board has. If there are a lot of active contributors, this is good because it’s probably an active board that is accepting new contributors. Boards with lower numbers may be new and could be worth a shot as well because your pins might have a greater likelihood of being seen. However, these could also be groups that aren’t very active or are closed.
Group Pinterest boards are great not only to grow your own traffic and engagement, but also to collaborate with others are also interested in your niche. Finding like minded people in your niche is almost always a worthwhile endeavor.
You’ll also want to investigate Tailwind for consistent Pinterest scheduling. It has an excellent Tribes feature, which are also a great way to get your content shared. So get busy, find some boards, make new connections and start pinning!
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