Live video has become an essential marketing tool for every online business owner. If you find it overwhelming, don’t worry. Smart phones and apps such as Facebook Live, Instagram and Youtube made it incredibly easy to grab your 15 minutes of fame.
And if you’re consistent with posting new content, engaging and with just a bit of luck, you may find yourself with hundreds or even thousands of new fans and followers, with the help of live video.
However, as a marketer you probably know that you don’t want to spend the time creating content that has a very limited lifespan.
You may be thinking that once that 15- or 30-minute event is over, it’s gone, right?
Depending on which platform you’re using, there are lots of ways you can leverage that video to keep working for you and to continue to attract an audience for months or even years to come.
Upload to YouTube
The premiere video marketing site, YouTube enjoys its status as the 2nd most searched website only—behind Google.com by only a slim margin.
Well-optimized videos can attract thousands or even millions of views, and help drive traffic to your website, your blog, your product pages, or even the landing page of your choice.
Don’t miss the opportunity keep monetizing your content from the effort you put into creating video. Be sure to upload it to YouTube and:
Create a keyword-rich title
Craft a compelling description
Add a call to action
That’s all you have to do! Be sure to add this to your workflow for each of your live videos, and you’ll quickly build up a library of YouTube videos that drive traffic to your offers every single day!
Post Video to Your Blog
At times you’ll want to take the conversation out of Facebook or Google and interact on your own website. Adding recordings of your live videos allows you to:
Carry on a conversation with your audience through the comments section
Add more commentary and updated information
Attract Google with pertinent keywords and backlinks
Encourage opt-ins by offering viewers downloadable checklists, worksheets, or even transcripts that go with the video
Share Your Content With Your Partners & Colleagues
In the same way that video can boost your sales efforts, it can also work for your affiliates and JV partners. Consider offering replays of your best videos for affiliates to use in their own blog posts, on social media, and anywhere else they’re promoting your offers.
Doing this will help their audience get to know you better, and give them a sense of your personality and style before they invest in your products or services.
The bottom line is that you want to leverage ever piece of content, whether written, pre-recorded, or live. You put too much effort into creating it to just be used one time.
Going forward, put all your content to work in multiple locations, and watch your influence—and your profits—soar.
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