As an “Affiliate Host” you already know that JV partners and affiliates are one of the most important ways to expand your reach. Think about it… They’re the ones who do much of the leg work for you. They’re sharing testimonials, spreading the word about you and helping you to reach a bigger audience than you could have on your own. Not only that, but they’re putting their name and reputation on the line as they promote you. Naturally, you’ll want to treat them as well as possible!
Here are some mistakes that product sellers make over and over again that send JV partners and potential affiliates running in the opposite direction. Here’s how to fix them.
No Promotional Calendar
Busy entrepreneurs love to plan. There’s so much to do… From producing content, mailing their lists, product creation, promotion, and all the endless marketing tasks that go along with owning a business. They need to maintain a calendar that helps them to stay focused and on track. If you want them to make promoting your product a priority, it’s a great idea to publish your own promotional calendar so they know what’s coming up.
Don’t worry, it doesn’t have to be fancy and it doesn’t have to stretch out for months, but it should give them a heads up about your upcoming launches so they can easily work your products into their promotion schedule.
Launching a Product Without Notifying them
You’ve finally set a date for your upcoming product launch. But as you plan everything out, make sure your affiliates are on board with everything. Your lists probably have some overlap, and promoting to your list before you allow affiliates to mail will result in lost sales for them—as well as annoyed JVs who won’t be anxious to promote you again.
Stealing Their Sales
This should be common sense, but if you’re thinking about creating your own affiliate link for your products, stop right there. Mailing your list or posting on Facebook with your own affiliate link will result in your promotions overriding those of your affiliates. You’ll be stealing their sales, and no JV partner or affiliate will ever want to promote you again.
If you need a tracking link, there are far better ways to go about it than to create an affiliate link in your own system.
Pay Your JV Partners and Affiliates Promptly
There’s no excuse for not paying your JV partners and affiliates on time. Ever. If you promise to pay them monthly, it must be a priority. Set the money aside. It’s never okay to borrow from your affiliate payments to cover another expense or take advantage of an opportunity. It’s really bad form to do this and will give you a reputation for being unreliable.
Your JV partners and affiliates are some of your biggest business assets. Treat them well, and they’ll return the favor with testimonials, increased sales, more leads, and plenty of social love.
Common Mistakes Affiliate Hosts Make
If you enjoyed these 5 tips on how not to lose your JV Partners, then you will love this FREE PDF “Avoid The 11 Most Common Mistakes Affiliate Hosts Make!” You'll be ahead of the game and knowing these 11 mistakes will save you the hassle of having to go back and fix things later. Click here to grab it.
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