You probably pride yourself on being a “solopreneur” but you shouldn’t be a lone ranger. You’ll want to find help and boost momentum in the form of JV partners.
JV partners, also referred to as affiliates, act as your own private sales force. They’ll help to spread the word about your products and services to their audience – thus helping to expand your reach. So not only will your product reach people outside of your social circle, but you’ll also benefit from your JV partner’s existing relationships with her audience. By promoting you to their readership, they’re really saying that they know you, trust you, and are happy to refer others to you.
But finding great JV partners can be a big struggle for coaches and product sellers. Sure, lots of people will sign up for your affiliate program but remember the Pareto principle… 20% of your affiliates will do 80% of the work. So that being said, your main goal is to find and recruit high performing partners.
But just where do you find them?
Ask Your Virtual Assistant
The chances are that your Virtual Assistant has other clients in similar niches. For example, if you’re a business coach, she probably works with other coaches and she’s in a great position to know…
- Where her clients are in the business development cycle (ideally you want established partners, not newbies)
- Their audience demographics (so she’ll know if they’re a good fit or not)
- Their willingness to promote (some people simply don’t do JV partnerships, so it’s a waste of time to approach them)
Ask Your Best Clients
If you’re a business coach, your clients are probably your biggest fans—and they’re in a great position to recommend you to friends, family, and their social community
You’ll want to be sure your clients all know that you offer a referral/affiliate program, how to sign up, and what the benefits are.
Check Out Your Competitors
Don’t laugh..your competitors might just be your biggest affiliates if you give them a chance.
In business and relationship coaching circles, clients tend to “graduate” from one coach and move on to another. It’s totally normal. And if you maintain a friendly working relationship with your competitors, their former clients might just move on to you!
In conclusion, think outside of the box when you’re looking for JV partners. You really never know who can connect you with potential clients and partners. Think about all your relationships—from your business team to your social circles to your competitors and colleague. Think about their circles and how far they might reach. Then pick up the phone or draft an email and start leveraging your contacts.
You can also turn to experts like Jessica Larrew from “The Course Creators Lounge” where she can help you make money selling your online courses.
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