Most people dread public speaking and appearing on video. If that doesn’t apply to you, you can stop reading now!
But if you’re the typical person who suffers sweaty palms, racing heart, and uncontrolled butterflies in your stomach— and this fear is getting in the way of creating a video marketing strategy, then do read on.
Just remember this…we all get nervous. Even people who love public speaking and appear totally natural on video are often quivering on the inside. The difference is that they know how to deal with their fear and make it work for them.
Practice, Practice, Practice
The first time you do anything new, you’re likely to be nervous. Especially if it’s in front of a live audience!. The only way to reduce the fear is to do it. And then do it again.
As often as possible!
This means that not only should you take some time to practice your webinar or speech before the event, but you should also get yourself out there – whether virtual or real—as often as you possibly can.
Never pass up any opportunity to appear on video, on podcasts, in a webinar or even on the stage.
If you’re really struggling and need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can practice honing your speaking skills and reducing your nervousness in front of a live audience.
Stop Pressuring Yourself
Sometimes, we can be our own worst enemy. Don’t let that inner voice lie to you, though. There’s no need to pressure yourself to speak like a news anchor, or to be perfect. And if you flub, there’s certainly no need to berate yourself for all those small mistakes you make.
Go into this with the understanding that no one is perfect, that you’re doing your best, and that you’re improving every single time you do it—because you almost certainly are!
So be kind to yourself, and understand that there really is no need for perfection.
It’s Okay to Be You
Don’t try to be someone else. We see professional news anchors, actors, and others who appear poised and polished on every video clip, and we want to be more like them and think that’s how we have to appear.
That’s just not true. Your audience wants to get to know you better, not the person you think you should be. So just be yourself, even with your perceived flaws.
Your audience will find it so much easier to relate to you and you’ll be on your way to creating a thriving community.
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