At this point you know that Pinterest is an excellent marketing investment for your business. It’s a great platform to increase traffic, brand engagement and sales conversions. It’s easy to check your website analytics tool to see for yourself how much visitors are reaching your content by way of Pinterest. You’ll probably see a significant number, especially if you’ve been investing time into your Pinterest presence.
Another tool that you should know how to use to monitor your efforts is Pinterest’s own analytics. It’s an excellent way to monitor your marketing efforts. How do you access it?
Getting Started With Pinterest Analytics
In order to access Pinterest analytics, you’ll need to have a Pinterest for Business account. If you still have a personal account, it’s easy to change it to a Business account. All you have to do is create an account, confirm your site and then add a Pin It button to your website. The Pin It button gives you the ability to check out which content site your visitors are pinning. Pinterest analytics provides a great deal of information regarding various metrics that can help you decide what to promote and create.
Your Pinterest Analytics Dashboard
Solid data will help you to improve your marketing efforts. Having information about your target audience demographics, likes, online habits and other pertinent information will help you to make informed decisions regarding the ways you choose to spend your budget and time resources.
The information found in your Pinterest analytics dashboard is definitely a big help when it comes to making the most out of Pinterest. Within this area you’ll be able to see the past 30 days worth of your top clicks back to your site, repins, likes and pin impressions. Not only that, but your average number of daily viewers and impressions is available, along with the boards with the highest likes, repins and impressions. These numbers are crucial for your Pinterest marketing strategy.
How to Use Pinterest Analytics Data
All of these stats can be a little overwhelming before you know how to understand them. But if you break them down, you’ll be able to see emerging patterns that are very useful in determining your blog strategy. Look for your pins that have the highest number of likes and repins. Do they have anything in common? Takes note, and list anything you see about similarities.
Also take note of common topic themes, post formats or any other characteristics that stand out. After you get an idea of what’s working, consider what might be improved upon. Evaluate pins with high engagement, but little follow through. Is there a way that you could entice users to click through to your website? Sometimes all you need is a little call to action on your Pinterest graphic. You could also try adding coupon codes or another incentives. Do some testing to see what works.
The information provided through Pinterest analytics requires strategy and thought on your part in order to gain most benefits from its use. With ongoing practice and effort, you can definitely expect to see growth from your efforts.
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