Have you been watching the rise of video and secretly hoping it would just go away? Or thinking that you can just accomplish your business goals without knowing how to effectively use video?
Listen up… video is not going anywhere. YouTube is now the second largest search engine in the world. Thousands of hours of video are uploaded each and every day.
Video clips on social platforms such as Instagram, Facebook and Twitter enjoy far more engagement than do plain text or even image-based updates.
Not only that, but when it comes to training programs, most people prefer video to text—or at least some combination of the two.
And now with streaming video, this new marketing channel has become even more critical for marketers.
Live video lets viewers get to know you better
Your authentic personality and brand shine through video in ways that written words or pre-recorded video simply cannot manage.
A built-in sense of urgency makes it easy to connect with your action takers
Repurposing video for other channels is easy and super productive.
Facebook and other social networks seem to give more weight to video, giving them priority in newsfeeds over other post formats.
If you don’t consider yourself a techie, no worries…video is easy to produce—especially the new streaming services. All you have to do is prop up your smartphone, log into your preferred app and you’re live!
Remember that because it’s a live, streaming video, your viewers likely have less expectation of perfection. When you create a scripted webinar, your audience will expect a certain polish.
But when you use streaming video, you can get away with a much more lighthearted, casual style. It’s a great way to build trust and credibility.
Not only that, but It’s perfect for Q&A sessions, special announcements, group coaching, or anything else where you simply want to connect with your audience, and there’s no agenda.
Don’t Neglect Your Other Marketing Channels
We see this happen all the time —a hot new marketing tool or strategy comes along, and all of a sudden everyone is on board with it – and the tried and true methods that have served them so well all this time fall by the wayside.
Remember, you have lots of loyal fans on many platforms including Instagram, Twitter, Facebook, Snapchat, your blog. Remember these fans won’t always be quick to move to a new channel just to stay in touch.
You owe it to your loyal audience to maintain your presence on other social sites as well.
So while Facebook Live (and other streaming video services) definitely matter when it comes to your creating your marketing strategy, it’s still not the bottom line.
So you’ll want to continue to cultivate all of your social media channels!
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