LinkedIn can seem confusing to some; what is it? What do you do? How can it help your business? Do I really need another social media site to try and deal with? Let’s take a look at these questions and get down to the answers.
But first let me extend an invitation to connect on LinkedIn with me.
More than 350 million users are on LinkedIn, and there is an average of two new signups per second. That’s a whole lot of people that you could be reaching out to. But what exactly is LinkedIn? It’s a social network, similar to Facebook and Twitter, but rather than people posting random informational updates about their life, and being limited to a certain number of characters, LinkedIn allows users to post jobs available, professionals and college students can post resumes, and what types of jobs they are looking for, and businesses can post their information to aid in connecting with possible business partners and potential clients. This is beneficial to big and small businesses alike.
If you have a large business…
You may need to hire qualified people for certain jobs, and LinkedIn is a great place to find those people. You can target people in your area and contact them right on the platform.
If you have a small business…
LinkedIn is amazing for B2B communications. Businesses need to connect with other businesses to survive. Connect with other local businesses that you might want to work with at some point and kick start your networking by using LinkedIn.
If you have an online business like myself, such as a blog…
You have hit the jackpot for a social media site that you can network with and find others to collaborate with. If you need guest posts, this is the place to ask others, communicate and network with them. This can build your network of other business owners like yourself in a matter of days. Connect with people that have a similar business to yours and let the communicating and business boosting begin.
But why would I want to try and manage another social media site?
Well, the truth is that anywhere you are posting your information makes it easier for your links to pop up in search engines. Social media sites boost SEO, they help you get seen on the internet, and that is worth it in itself. With LinkedIn the nice thing is that you don’t have to be on daily. You can log in every other day, and have it set up to get notifications right on your phone, making it easily accessible.
LinkedIn plays friendly with social media scheduling tools, which enables you to stay organized and maximize your time.
If you are interested in getting more local business clients you will love Linked Ninja. In this course you can discover what YOU can do to use LinkedIn to generate more clients for your business!
Before you go off to purchase Linked Ninja watch this video I made to show you how to get your LinkedIn Vaninty URL.
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