With so many opportunities online for business owners to create profiles it becomes a distraction for them and many times these profiles don't always get finished, let alone used. To experience success in your business it is important to not get distracted by all the shiny objects. My suggestion is to focus on what works, and do what works, very well. The networking site that really works for me is LinkedIn.com a very professional business networking site that is very useful to me and for an online business owner to use. I will share some of my success stories shortly.
In order for you to use LinkedIn successfully your profile will need to be completed all the way, if it isn't no one will really know what you can offer them. They won't be able to access the value of connecting with you. Your profile on LinkedIn.com has every aspect of your business, your education, current and former employment listed. When you open a LinkedIn.com account, fill out a complete profile. Include your education, your experience, and very importantly, a professional profile picture. I suggest having your resume near by for referring to important dates. Or consult with a social media specialist like myself to walk you through your profile and set up a strategy for LinkedIn. Yes, you will want a strategy and by having one you will be able to measure your return. I can not stress the value of your profile on LinkedIn.
You will need and want to use keyword to describe what you do. By using keywords it will make it easier for others to find you in LinkedIn's search engine. Being found is the whole point! Include links to your website and examples of your work. Include as much as you reasonably can and most importantly, be yourself. Do not try to be incognito on, if you are and do not have a good picture with a completely filled out profile you will not be taken seriously. Would you hand out a blank business card? Think about it, who do you want to do business with? Someone who hides who they are, or someone who is open about who they are? Who are you going to trust?
My suggestion is that you sit down and select 5 people you are willing to write a recommendation for before you ask for them in return. People are very likely to reciprocate with a recommendation for you. Having recommendations will help your complete your profile and make you more interesting to people who are searching profiles for possible business partners. Side note, when you give recommendations and they are accepted they show up on your recommendation's profile with a link back to you the one who gave the recommendation.
Adding connections to people on LinkedIn is very important. The more impressive your connections the more impressive your profile will be to potential clients or JV partners. As an online business owner LinkedIn.com is one of the most useful of all the “social media” marketing channels that you can use because it is so professional in nature. You will be taken seriously if you make LinkedIn.com the hub of your social media marketing.
I told you I would share my success stories as of late I have two. The first one is a new client I landed through posting, messaging, basically being active in LinkedIn. He was in the process of interviewing other social media specialists in our area and because I was consistently in his face on LinkedIn, not physically of course but on the screen, this prompted him to reach out and set up a meeting.
My second success was responding to an 8 day old post in a LinkedIn group that was looking for a “Social Media Diva” I landed a speaking gig! I'm the only girl, check out my speaker bio. So not just having a profile that is 100% complete but by actively participating in LinkedIn you will find success.
By the way I'm an open networker on LinkedIn, visit my profile and let's connect:
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