By creating a company page you are allowing LinkedIn to promote the interests of your business. LinkedIn business profiles have the ability to appear in Google search results. You could view it as LinkedIn giving your company a recommendation.
The creation of a page helps build thought leadership and credabilty for your business. How? By valuable recommendations from followers that continually bring new opportunities to build your brand, secure new clients/referrals, and develop/improve your reputation.
Company pages from LinkedIn serve as a provision for business owners to promote their products or services, and the only cost is the time it takes to create the page, or what you pay your Virtual Assistant to create it for you. Shameless plug, or grab my new pdf guide, checklist and video “Discover How and Why To Create LinkedIn Company Pages”.
With company pages you can enjoy increased traffic to your site when you link your site to your profile and company page.
- Company Name
- Logo – Visual Branding
- Business Description – Make it a keyword rich description
- Twitter Username – more link love as this will pull in your recent tweets
- Link to your website and your RSS Feed – increasing traffic to your site as stated above
- Specialties – more opportunities for keywords
In this quote from Jeff Weiner of LinkedIn when he was interviewed at Web 2.0 Summit 2010 he sums up the power of being connected on LinkedIn.
“LinkedIn connects talent with opportunity at massive scale, scale that was never possible before because we did not have infrastructure that enabled us to connect 100s of millions of people world wide.”- Jeff Weiner, LinkedIn
Make sure to visit Your Virtual Girl Friday's LinkedIn Company Page and click the follow button.
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