One blogging guru says that our blog posts should be longer. Another says that they should be shorter, or even broken up into 5 separate posts of bite-sized chunks. It’s so confusing!
Let’s talk about this and put your mind at ease. Just how long should your blog posts be?
To begin with, there isn’t a magic word count that will guarantee optimal results. Would you ask someone to tell you how long your conversations with other people would be? Sometimes you only need a few words or sentences and other times you chat for a long time. It depends on what you have to say to each other.
It’s the same thing with writing blog posts. One day you might be sharing a quick tip, reviewing an affiliate prouct, a short essay r a recipe. In that situation, a blog post of 200 to 300 words will work just fine. Just find a great graphic and you’re done!
Now, at other times a topic deserves more depth. You might want to cover different aspects of it, share some examples, add some photos and give your readers as much helpful information as you can. There’s nothing wrong with long posts and they can serve as excellent evergreen content which will keep new readers coming.
Additionally, long blog posts help to establish your authority and if the content is high quality and presented beautifully, they are often shared on social media. Not only that, long posts give the search engines a lot of text to sift through and give you more chances to rank for long-tail keywords.
The best thing to do is to mix blog posts that are long and short. Don’t be afraid to mix things up. It will help your blog seem more authentic. And don’t force yourself to reach a certain magic word count if you run out of steam or creativity. Keep it short and to the point. Your readers will thank you and this will help build your reputation.
Now on the other hand, if you have a lot that you want to share about in a different post, just go for it! To maximize readability, you’ll want to break the longer content up into small paragraphs and help your readers stay on track with subheadings and bullet points. Make the post easy to scan so your readers can get an idea of what the content is about before they commit to reading it all.
If that post is getting really long, like a couple of thousand words, you might want to consider breaking it up into a series of blog posts instead. It will help both you and your readers from getting overwhelmed with one really long post. Be sure to link from one part of the series to the next to make it easy for your blog readers to follow along.
Don’t get so caught up in the details that you forget to enjoy the process of writing and helping your readers. If your short posts tend to perform better, consider keeping your future posts short and to the point. If you’re getting a lot more engagement and social media shares on longer posts, combine a few of the shorter blog post ideas into a longer one.
Finally, the most important thing is to reach and engage your readers as well as build a sizable following. The number of words isn’t what’s most important.
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