Social media marketing is an essential part of life for most businesses today. Your customers and clients are already on these social platforms to share their lives, shop, network for their business and much more. It’s so important to have a viable presence online, but keeping up with all of the networking sites is very time consuming.
You’ve probably heard lots of buzz about how good Pinterest can be for business, but how do you know if Pinterest is worth the time investment for you? Read on to find out if Pinterest is a good social media platform for your brand.
Begin by Researching Your Audience
You’ll need to do some demographic research to find out where your clients like to hang out online. You’ll want to know who is using Pinterest to get an idea if your potential audience falls into any of these groups. The typical Pinterest user is female with an average age of around 40. So if your target audience is mature women, it probably makes sense to market on Pinterest. However, this is always changing. Keep reviewing Pinterest demographics for additional insights.
Does Your Brand Lends Itself to Visual Content?
Pinterest is essentially a content curation site in which users pin blog posts, articles and products that interest them. All of these pins are graphically represented. Your pins must be visually appealing if they’re going to stand out in the busy Pinterest smartfeed. If your business can’t be represented well through graphics, then think twice about investing time here.
However, it’s possible to create graphics that are related to your products or services if you don’t have a large variety of photo friendly content. For example, people love quotes and you can always create appealing images to go along with your posts if you have a blog.
Creativity is a big part of using Pinterest effectively. Just be sure you feel confident in your ability to generate pin-worthy content on a regular basis.
Take Your Business Inventory
Spend some time evaluating your business resources so that you can make an informed assessment of whether you should create a Pinterest marketing plan. Do you have the staff to handle a Pinterest profile? Maintaining a Pinterest profile meals you have to decide what to pin, create a Pinterest schedule and maintaining the boards. This might also include pin creation or you could hire a graphics person to create the images. So your budget will be a factor in whether you want to create and maintain a Pinterest presence as part of your digital marketing plan.
Used correctly, Pinterest can be a very successful platform to drive traffic back to your blog. Just like any other marketing effort, you simply need to be strategic about its use. If you have time and creativity to manage it, your business could do really well on the site.
Try it out and see how you do, and make sure to connect with me on Pinterest.
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