Belief in the company and the products is first and foremost. Know your product, know the company. You're going to encounter a lot of people that have “heard all about It Works before”, and it's your job to make sure the information they have is correct. Don't be pushy, but be informational. Education is key. When others learn about the benefits of all the products It Works offers, they are going to be more inclined to become a customer – or better yet, a distributor!
Belief in yourself is next. Why does this come second? Because if you believe in yourself but don't believe in the product or company, it's the wrong company for you. Believe that you can and will set time aside to grow your business. Don't say you're “too busy”. We're all too busy. Do you want it to work? Then work it.
Don't be one of those people. Unfortunately, every direct sales company has “those people” that have annoyed potential customers to the point where they are done. They don't want to hear anything about It Works, and no matter what you tell them, they're not interested. Instead of pushing them, just give them your card and say “I'm here if you ever change your mind” … or “I'm here for you, and if there are any questions you have, I'd be happy to answer them”.
Be a walking advertisement. Walk the walk. If you weigh 300 pounds and are promoting products like skinny wraps and fat burners, you're going to get laughed out of the building. Of course we all have to start somewhere, but if you're not at optimal health already, now's the time to start striving towards it. Take before pictures and document your progress – what has helped you, how many inches you've lost, which products you really love. As your journey continues, you'll become a walking advertisement and people will be interested in learning more about your journey.
Be a real business. Create a website – either a blog with fitness and health tips, or a domain forwarder that leads to your It Works site. Put your URL on your car, your business cards, your t-shirts… everywhere you can get that website out there!
Market online and offline. You can order business cards from Moo, VistaPrint, or even same day from Staples.
Put your “before” pictures on your business cards. Wear a t-shirt with your “before” photo on it, along with your It Works website.
Blitz! Blitzing is so much fun and a necessary part of building a wrap business. Blitz cards are coupon cards that are used sort of like business cards. Everyone loves a coupon, but not so much a business card. Order your blitz cards and start “blitzing” immediately. Blitz the cashier at Walmart, the waitress, the lady behind you inline, or sitting next to you on the train. Blitz EVERYONE! Be sure you are taking people’s information when they show interest! Follow up is crucial!
Build a team. How? Well, it's not as difficult as you might think:
1. Show me the money! Know the compensation plan, because that's usually the biggest thing potential recruits are worried about. How much money can they make?
2. Be honest. Don't tell them they'll become a Diamond distributor within a few weeks, or even a few months. Let them know that how far they go is 100% up to them, and you're there to help them the entire way. If you feel comfortable, share your earnings so they have something to base their goals on.
3. Get them excited! When you talk to potential recruits, it's important to get them excited! The first 30 days are crucial, so make sure they're READY to EARN.
Grow your team. Be a
good great sponsor! Answer their calls, emails, and texts right away. Do not rely on your upline to help you, because if they aren't the greatest, you will get discouraged. This is your business, and now is the time to build it!
There are many ways you can reward members for being on your team. Create a Facebook group where they can all ask questions and share networking ideas. Create images for them to use and share on Facebook. Discourage the sharing of other images that might be fabricated, photoshopped, or just all around bad.
Diversify. Don't put all your eggs in one basket – or in one recruit. Things come up, stuff happens – don't rely on one or two people to help your business grow. Keep recruiting, keep holding parties, keep moving forward at all times.
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