Klout is a website that claims to measure the influence of Twitter users. (You can be one of the first to have your professional network integrated into your Klout score, by joining their Beta invite list for LinkedIn.) They show this as a Klout Score from 1-100, using over 35 variables to come up with your influence measurements:
• True Reach: Size of your engaged audience. Klout measures engagement through interaction, whether people add you to a list, etc.
• Amplification Probability: Measures how likely your followers will act upon your tweets. Will they generate conversation, retweets, etc?
• Network Influence: This is actual a measure of the influence of your engaged audience. In other words, do your followers have Klout too?
A new feature – Klout Scores are automatically processed every day.
To learn more about Klout's measurements visit the Understanding the Influence Metric page as the above serves as a very simple summary.
To get started simply enter your Twitter username or someone else's in the space below “View Your Klout Score”.
You do not have to log into Klout to get your Klout score, but you can sign up for more features if you wish. When you sign up for an account you can connect to LinkedIn and Facebook. Make sure you achieve 100% completion on your profile by:
- Connecting to Twitter
- Connecting to Facebook
- Tweet your score
- Give them your location
I am sure there will be a step 5 soon with LinkedIn being in beta.
So back to the “View Your Klout Score” to get started, click “Go” to get the results:
Next – View and Analyze Your Klout Score
Now you’ll see a page with your Klout Score summary and a list of your “Achievements” check out my @TheLVTweetup score:
From the picture above, you will see that your Klout score is formulated by looking at your True Reach, Amplification and your Network Influence. The results page also includes your “Achievements” which shows:
- How many lists you are on
- Total reach for a single message
- How many times you’ve been retweeted
- Number of unique individuals who have retweeted you
- Number of unique users who have mentioned you
- Number of unique messages you’ve made that have been retweeted
Review Your Influence Matrix
Scroll down the page and you’ll see information about your Influence Matrix. The first item is an info graphic that shows your Klout Classification and it will look something like this:
Klout has determined I am a “Networker”. You can actually mouseover the graph and it will give a description of the other Classifications including:
Participating / Sharing
Creating – Broad
- Taste Maker
- Thought Leader
Focused – Consistent
Listening – Casual
There is a different classification for each shaded box (as listed above) in the info graphic, for a total of 16 possible Classifications.
Who are the people you influence and those who influence you? This is measured by retweets, @messages, follows and lists. You can see an example of this below:
View Your Content Analysis
Up next, you’ll see a Topic Summary of your most influential topics. This is a calculation between topics you tweet about frequently and what topics have the most engagement. It might look something like this:
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