One of the most important factors in building online relationships and increasing sales is developing trust with your customers. When they trust you, they’ll want to invest in your brand. It really is that simple! But in order to grow that trust, you’ll first need to build relationships with them. This is an essential rule of social media marketing, no matter which platforms you’re on.
Now, let’s take a look at ways that you can build relationships and trust on Pinterest in order to make the most of your marketing efforts.
Provide Accurate Descriptions
It’s really important to provide accurate descriptions for your pins. Be sure to use simple and relevant titles, with keywords that tell your reader just what they’ll find when they click through to your blog. You don’t need to use hype, just be authentic. Exaggeration destroys trust. Use straightforward, relevant words in your descriptions and you’ll be providing accurate information to your users and increasing your brand’s SEO.
Look for Ways to Give
Just like any other social media platform, it’s more important that you give than you receive. On Pinterest, this means you’ll want to pin quality information from others, comment on their pins and answer any questions that you get in a timely manner. Pinterest is really a community in and of itself because it’s users share a love of visually appealing content. You can develop your Pinterest community by participating in group boards and Tailwind tribes. Find boards or tribes related to your brand and ask to join them. This will help your content be seen by more users than you would otherwise.
Pin on a Regular Basis
You don’t have to babysit Pinterest as you might other social media platforms, but you do want to be consistent on it. Nobody will want to develop a relationship with a brand that only pins their own content or floods the feed with spam. You’ll want to pin on a regular, consistent schedule. If you’re manually pinning, this means about 10-20 pins per day. You can use a Pinterest scheduler such as Tailwind to be more consistent.
Create a Business Account
If your Pinterest account is personal, convert it to a business one. It’s very simple to do. Then be sure to confirm your account in order to gain more trust from users. Not only that, but you’ll gain access to valuable Pinterest analytics and have your logo added to all your pins to boost brand recognition. These are small tweaks, but go a long way toward developing trust and legitimizing your business in the eyes of your audience.
Start with these tips in order to develop a thriving Pinterest account. You’ll find that your blog traffic and sales begin to increase as your authentic interaction and engagement does.
Let’s begin building our relationship on Pinterest, make sure you are following me here: http://pinterest.com/eleanorprior
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