When you think about copywriting, does your mind immediately run to long, boring sales pages, squeeze pages and junk email cluttering up your inbox?
If so, you’re not alone. But the fact of the matter is that copywriting skills are needed for more than just sales pages. And as an online business owner, much of the content that you create will require some copywriting. Think about it..if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
We all like to use Facebook informally – to follow news, chat with friends and watch silly videos. But if you’re an online business owner, you’ll want to use Facebook for much more than that. Facebook is an excellent way to connect with potential clients or customers. That means when you’re sharing your latest blog post or product, you’ll want to be sure to use excellent copywriting techniques.
In a saturated climate of business coaches, what will make you stand out? LinkedIn is an important place to showcase your expertise and give your potential clients the confidence that you are the best person to help them. It’s perfectly okay to shout out your credentials. Think of LinkedIn like an old school resume, and list your most impressive accomplishments.
Did you know that your About Page is one of the most visited pages on your website? It’s a critical part of your overall brand and message. A well written About Page will entice people to want to learn more about you and what you have to offer, so be sure to include a call to action on this page.
Every blog post is an opportunity to sell. Maybe it’s meant to send your reader to a sales page. Or perhaps you want your visitors to sign up for your mailing list. Maybe your blog post is designed to start a conversation. Or you could just be sharing great content and inviting your readers to click on related posts. Excellent copywriting is what will encourage your readers to take that next step with you.
With limited characters available for creating compelling content, Twitter is a little more challenging but it’s an important part of your marketing strategy. Try to think about tweets like email subject lines. Create them like you might write an headline for a magazine cover. They should convey as much information as possible while still enticing readers to take action.
Emails always qualify as copywriting. Even the emails you send to prospective clients should have good copywriting techniques. Whether you’re letting your readers know that a new blog post is up or if you’re promoting a product that you’re an affiliate for, good copywriting will encourage readers to take that next step with you.
In conclusion, copywriting is everywhere in your business, from sales pages to blog posts to invoices. When you’re asking a reader to take action, you’re writing copy. The more skilled and comfortable you are with it, the better you’ll get at it.
Not really sure where to start? I have two great resources for you to choose from. The first is from Karon Thackston “Short Copy Success Secrets” and Stop Watch CopyWriting by Jason Fladlien, both are excellent.
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