If you’re like most women, chances are you have a Pinterest account to save pins for recipes, DIY projects, crafts and much more. You know how easy it is to find yourself sitting there for hours pinning articles about everything under the sun. Pinterest’s visual platform lends itself very well to many different types of topics.
Pinterest can also offer your business many benefits as well. Read on to find out why you’ll want to use Pinterest to build engagement around your brand and see a significant increase in blog traffic, user interaction and sales.
Pinterest is Great for SEO
Blog posts found on Pinterest rank high when it comes to SEO. When you name your boards with searchable keywords that the average user would use in a query, you’ll be sure to see an increase in blog followers who are potentially fans and loyal customers.
Pinterest Helps Boost Conversions
Visual marketing is an extremely powerful tool because beautiful images appeal to the all of the senses as well as to the emotions. Pinterest is amazingly successful in increasing sales conversions. Think about it, if someone is attracted enough to your content to spend a few minutes reading it and pinning it to their own boards, they’re more likely to make a purchase from you.
Use Pinterest to Increase Exposure
When your promote your blog posts on Pinterest, your pins will not only be seen by your followers but also by their followers. Your public boards can grew very quickly if they contain content that’s trending. Viral pins can be either eclectic or random, but the most important thing is to create a pin that’s eye popping as well as informative and useful to the reader.
Pinterest Can Maximize Social Influence
Pinterest is a very socially influential platform. Pinterest users often form communities with others around any number of interests such as lifestyle, food or products. Making these social connections along with the powerful emotional pull of visual material can lead to someone making a purchase or following you for a future buy.
Pinterest is Ruled by User Sharing
Because of this, brands actually have to invest little time in order to reap the benefits of Pinterest. However, the more active and involved you are in maintaining your boards and sharing both your pins and others, the higher your return on Pinterest will be. But you don’t have to spend all day on it and the time and energy you need to maintain a Pinterest Presence is actually far less than other platforms that need to be updated constantly.
Social Media Integration
It’s incredibly easy to share your pins to other social media sites, even to your own blog through embedding pins. You can include embedded pins in your blog posts, tweet your pin, share them to Facebook or send them to other users through a message. This gives you a great deal of versatility and increases your reach with just a click of a button or two.
These are some of the biggest reasons that you’ll want to use Pinterest to market your blog and brand. Not only that, but the platform is constantly evolving with new capabilities added frequently.
Why don’t you give Pinterest a try and see what an impact it can have on your brand?
Don't Miss Any News
Love What You Have Read So Far Join Our Mailing List To Receive The Latest News and Updates From My Site.